Chuang leap in 2300 when about time, to today's world, he may be pleased to know that the butterfly dream will become reality, he will be free to switch between Zhuang Zhou and the butterfly, no matter conversion is active or passive.
Because in the near future, everyone may be in any form any kind of role there, whether father, killer, anarchists, or McDonald's potato chips a firm's loyal fans, and even a butterfly !
United States, once a columnist in "When we become a bunch of numbers," a book to show us a picture of: When you send a text message, when you register at a dating network member, when you at McDonald's Restaurant credit card spending, the amount of information along the network by some people to collect and aggregate, and then be analyzed and classified. So that you will be marked with a labels, a rock music fan, eagerly waiting for a Prince Charming or the emergence of school-age unmarried woman is a staunch fan of hamburgers. These data is that record companies, dating sites and KFC restaurant operators are badly needed something, then your ad will be for the unexpected, no matter whether this is information you want. With a lot of data already in the process of searching the vast ocean of data among the endless search and analyze large amounts of data and classification, and will be sold at high prices customers want access to these data. Through this way, advertising associations to find his target customers, candidates will find his potential supporters, the government agencies will find the terrorists, and medical institutions may be ready access to your health status and prior or subsequent to give you appropriate support and help. Of course, work is still underway, the results may not be accurate, location may be wrong, but all the work is being accelerated forward, and the error rate may become smaller and smaller. This means that whether you are willing, every day of your actions are constantly "sell" with yourself, your own stream of information data is sent to the vast network world, and these data will ultimately on profitable businesses, or the way you have good feedback to your body.
This means that if the philosopher often more than 5 meters away from the ground space, and often collect pollen and nectar, also a small stream to drink water frequently, it may in a particular data processing company will take him as a Butterfly, Butterfly Pavilion and the zoo will send a letter to his invitation to stay.
Digital menacing and unstoppable trend, every business, institutions, governments and consumers, all live in a modern commercial society people should accept this reality and try to adapt it, use it. Unless you have enough money or power you have the ability to support the secular society does not accept certain assessment standards and services, or you will have no choice. You must own digital themselves into a pile of optimal combination of bytes 0 and 1, in order to better survive in this society, but the price is acceptable endless bombardment of spam and privacy risk of being exposed . Perhaps only this. Osama bin Laden or the Rothschild family, the rich can be invisible so he is not able to adhere to the position of digital.
That being the case, then how will their numbers, how to better optimize their digital portfolio, how to make your information consistent with their goals is that every person and enterprise to do things. And how to identify the information to their advantage, how efficient they need access to data and information for the right response is for each person, every business also do another thing.
For companies, the trend in the digital may have to face the following changes:
The exact position of the target customers than tempting advertisements more important. The level of information search in the data analysis of increasing the future, companies may want to concentrate more effort and money to obtain the data, find all kinds of refined classification of the target customers. The high cost of producing the kind of well-spent advertising, and then play to target customers through a rough classification approach will be less and less. Instead of spending one million yuan to produce a well-placed commercials give 100,000 spectators than to find cost 990,000 to 1 million customers in particular, will spend 10,000 yuan cost of ad to them. Can foresee is that in itself has a strong ability to collect data and analyze the data capacity of the company will occupy in the future more and more business opportunities and first-mover advantage.
Enterprise information management system role and meaning of both the breadth and depth will bring a revolutionary change. TPS, and MIS, ERP will be the internal management of simple tools will eventually be reduced to improve the internal efficiency of basic tools, and real IM (Information Management) and BI (business intelligence) will be the value of mining enterprises to create profits backbone. Information for enterprises, has not only used our services or products of the existing customers of the relevant data, including all the potential customers of the data. Les Enphants targeted customers to be not only those admitted to obstetrics and gynecology recently, Ms., which should also be included in the social networking site on the desire for a family of school-age men and women, but also eager to provide high-quality products for the grandchildren of elderly in the community college students , of course, provided that Les Enphants be able to obtain information on these people. At the same time, how business strategy for advertising or sent to the appropriate people eyes, but also IM systems and BI systems must be solved. This means that the future of the business community will be a very full personal society. Perhaps a company produced 100 ads to send to different people, which will cost huge, can get in return could be great advertising effect of the increase or simply the bad deal (because the butterflies are not really butterflies, may be just Chuang weeks only). Example, in early September on a network you have just a bit with the Oriental Pearl GOOGLE search for relevant images, but also sending a message to tell your parents will leave during the national day for ten days and three days, or whether the 101-story Shanghai Aquarium Tourist Office of Business Intelligence systems are in the planning of how to search for more data to send you special offers tailor-made for you.
Fine screening customers and continuously nurture the transformation of customers who will be continuing the work of the CIO targets. The future such as Metro and Carrefour supermarkets, will be in your shopping cart screen or e-mail box and others do not put the same ad, it will encourage you to buy more is not practical or not severe enough low discount merchandise. Even if you are desperate to find in the supermarket may be hard to find those who are dumping goods, as preferential advertising is scrolling, but when you walked by the play's not what you happen to want to see the information. It all stems from those found in the supermarket's information management system specifically for your membership number in the supermarket to buy discounted goods the most favorable, in the year-long time to create a supermarket close to zero profit.
High accuracy of the data mining companies will be new business opportunities. Foreseeable future will be a growing number of data mining companies, they statisticians, mathematicians and IT-based master, and a collection of many sociologists, psychologists formed into a variety of consumer various teams. They spend money from a variety of portal or communication companies, even the hospital to buy large amounts of data through a variety of complex and esoteric statistical analysis and mathematical calculation, obtained with a high accurate rate of the data classification. These data products will be sold at high prices to the needs of their companies, governments and organizations, or eventually acquired by large companies for their own use. Such data mining company, may be the future of another GOOGLE.
In this digital process of social evolution, how individuals should do? Individuals will face the advantages and disadvantages, is that you will enjoy a lot of personalized service or advertising, and is just about right. Old people living in the nursing home watching television, may not see the death metal rock band booking advertising and street dance to live. You will not be traded through the intermediary of a set of house loan companies have continued to receive SMS bombing, you will search in the Pudong New Area, often second-hand house price, and just go over your credit report investigation after receiving such a SMS. Instead, you face the terrible harm that your privacy may be no reservations, no human flesh search engine, any business will know that your company may all the details and analyze the mining, come to your personality psychology report and the report of temperament. Maybe you just a lover in secret Friday rendezvous before, but the next day you will receive, such as family room offers quick hour notice, the most unfortunate is that this message just before your wife found sensitive. Another point is that if you can not learn to wise up to the release of information and data to their advantage, you will find difficult in the business community. Because each company and institution to provide you with the services or goods are in the way of life based on the work of Liu Xia your information, and a lot of information that you accidentally left behind, but you get the services and goods are not what you really want wanted.
At this moment, perhaps trying Zhuang collection of nectar and pollen for the plant dressed as a distinguished career experts, and the zoo's information management system was adamant that he is the most scarce of existing on Earth some butterflies.
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