From individual to organization, from dominant to recessive

From individual to organization, from dominant to recessive is a development of any business will face growing troubles.

I am a friend and a foreign financial companies to set up a company in China engaged in the business, main business is to provide overseas and domestic clients financial products. He often told me about their company's development and current situation, and I am prepared to use the knowledge acquired MBA to share and discuss with him. It can be said that his company is in the initial development stage business, and for such companies, marketing and sales is very important. But such companies, there is mobility of larger sales force, customers easier to follow the flow characteristics of sales, the company also similar between the homogeneity and relatively clear how to consider doing a good job in the big building at the same time be able to continue and strengthen its strength, making the company a stronger ability to resist risks from the outset is the need to consider the problem.

According to the organizational strength of the strategic elements of the management of two-dimensional analysis point of view, to the point of view from two dimensions, all the elements of the company gradually transformed and strengthened.

From the perspective of individuals and organizations, it must be an important element of the company from private hands, constantly being transformed into the team and organization, and continue the transformation to a network of organizations which come across. The distribution of some business processes, preferably assigned to different departments were to avoid a sales staff will be able to complete all of the management process. Such as sales staff in marketing the process may need to analysts, trainers and lecturers to support, but after the fight to the customers, then there is management to complete the follow-up of the service process, it can make customers feel that the whole company for his service, not a salesperson for his service. Even, the company should strengthen inter-organizational social networks of some advantage to mobilize these strengths to serve customers, so as to enable the organization to the brand, customers are more dependent upon in order to avoid a sales manager quit, taking a large customer, or even the whole company down the embarrassing situation.

From explicit and implicit elements of the point of view, personal view, both are important. But the most dominant to the point is the strength factor is dependent on the strength of hidden elements. Example, companies can establish a standardized and unified visual image of the VI, a unified standard of the work table and text, strong external staff skills and strength, but if these things are based on tacit knowledge based on it, not shooting is someone stole that. Such as standardized service processes is reflected in the normative work out the form and text above, but even if others do the copy the same form, but the core of the background and can not form the necessary supporting services, it shows the company's strength is great advantage. Another example is the strong staff expertise and skills If you are building the company's strong technical backing and continuous training on, it can also be said of some hidden elements is at work.

If the advantages of the company transformed from individual to organization, from the dominant elements of the advantages attributed to the hidden elements will be any growth of the enterprises can not be ignored, and the need to get arrested and do.