January 25, 2010 start, Shanghai's famous sites and forums Group buy network liba.com fence is new web domain name resolution services to stop, causing most of the members and friends could not land. Present a statement circulated on the Internet is alleged suspicion fence net spread pornography, trafficking in firearms and other illegal information, the new web to stop domain name resolution, and more seriously, the new web solution is: are illegal domain names, not to resume analysis service. Not to resume, not suspended, this may mean that the fence will not be able to restore liba.com network use. For a web company, the occurrence of such events is almost fatal, and Shanghai every day many women to the fence line fence chat, discussion and a big show bits of your life to music. After this incident allegedly occurred, has fought a large number of netizens in Shanghai fence, another large community broadband Hill irrigation.
Their concern about the fence has for several years, because my original renovation in 2006, when the network is also a loyal member of the fence, the fence line in this one and a designer have produced a contradictory and controversial post at this time, The stickers are also popular at that time as has been top posts. Last year, the information management courses in the MBA, students and teachers have to take the fence network as a case for discussion. So the past few years, the fence is always within my sight concern, but my feelings can be said fence net love and hate.
The success of the natural fence net Needless to say, according to their own feelings and online public statement attributed to down basically the following:
*
Exchange of experiences through the forum the way young people for the first decoration to solve a lot of confusion.
*
Group buy by the way, to increase the buyer's bargaining power, saving the various costs of netizens. Shanghai and even China is almost as the first site for building materials Group buy mode, the fence to occupy the empty market, so that first-mover advantage.
*
Through the design, building materials, construction, supervision, wedding, photography and learning all aspects of vehicles such as the provision of services for young people of Shanghai one-stop solutions.
*
Fence net adhere to the interests of the majority of users, the company's core value is customer value creation.
Network-based fence materials Group buy respect in the first-mover advantage, and adhere to the User-based core values of these two magic weapons, the fence net in just 5,6 hours grow rapidly. Ended in January 2009, the fence net over 300 million registered members, the average volume of over 30,000 on one deal alone. Which in 2007 exceeded 500 million in sales.
But with the fence network development, she gradually reveals more and more fatal weakness. It seems to me mainly in the following:
1. Fence net lack of customer stickiness. I conclude, as the historical characteristics of the fence mesh, she was always focused on young people for the first time, the first fitting, the first marriage, first learn to drive and so on. Because it is the first time, users who lack experience, knowledge, judge. Young users have too much focus on price, and less concerned about the quality of the product itself, grade, quality and brand. Once users have entered the stage of 30 to 40 years old, with its economic capabilities, improve the taste will be more attention to their individual requirements and taste requirements. And to gather a group of priority to cost-effective "low-end low-cost business," the fence network obviously can not meet the customers a deeper level of sustainable development requirements. According to our classmates in the discussion, a lot of people when the second fitting, will switch to a higher grade of style and quality requirements, will no longer be purchasing through the fence nets.
2. Fence nets are not strictly managed. The last 2 years, often from the network to see some disputes in the fence line, there is something customers and business disputes, but also businesses and fence network disputes. Generally speaking, down the fence network management team handling such disputes are not strictly and strong. For example, and I have a certain contradiction occurred designer, at that time many of his customers also have great opinions (mainly apathy, often with the customer no-shows). Although the coordination through the forum administrator, and I resolve the dispute, but the network did not fence off any deal with him, has the designer is still the main designer of the fence line. The reason is, I think the fence is not enough network of high-level attention. Also, because the fence line to young women mostly, and this created a sense of members of the opposition and the independent consciousness is not strong, which further exacerbated the weak fence, network management and not strong.
3. Fence net gradually lost to the core concept of customer value. Fence net benefit from the success of the value of the consideration of the numbers of visitors, but look at the current fence net, but are far from this step. Fence-line supplier of more and more strong, more and more obvious sales culture, increasing concentration of suppliers which greatly weakened the majority of users choice. It can be said in the past, freedom of choice, freedom of communication is the Internet users in the fence big fun; and now, whether to speak or exchange forums, users are being more and more restrictions. Users in the forum can not just send marketing information about their own one should take the fence Wang's Guanfangzhiding Gong Ying Shang Wei Zhu, otherwise Renhe play a greeting Yebu, registration ID will be deleted, and this is bound to be many users of the tremendous dissatisfaction.
4. More and more profit-oriented sales culture. Friends who see a fence ridicule that official switch from the 51 Group buy network after network, called the fence, feeling like a real fence this site, and the circle in which everyone, fattened up on the kill meat. When the fence net in the hearts of netizens into this image when it is too sad. Now the fence has been clear for the network model for the young people living marketing services, while the Forum is the vitality of the fence network, when users have to specify at the forum on their suppliers to carry out the choice, thus creating a paradox : fence mesh is sacrificing the core values of previous success to generate more short-term economic interests. See the information network at the fence in June 2006 and July 2008 was 3.3 million U.S. dollars and 15 million U.S. dollars in venture capital. Is it because so many took the money, the pressure forced the capital, had to return capital to make money as soon as possible? Yang or to prepare for listing?
Five. The lack of changes in the web interface, more and more ugly. As a website company, almost every 1 to 2 years require a new web interface change and reform. The fence mesh also stay in the past, very few large-interface changes. This can of course retain the old customers live before, but for the ever-changing Internet age, with netizens aesthetic awareness, people are more terrifying web interface will generate feelings of disgust. And fence network interface after the latest revision, in my view, is entirely another step backward, Home interface more and more ugly. Instead, we look at Shanghai, and Beijing's 70 broadband Hill School (now, after the sea), which in recent years after several revision and adjustment, the web interface is more beautiful, more humane.
Now let us look back the domain name is the real reason for stopping. Although officials said the fence, the site no Jurisprudence, but the new web of black and white, said: arrested in connection fence net spread pornography, trafficking in firearms and other illegal information, the new web to stop domain name resolution. And there is a good thing for users, networks have been searching out the fence there were once some of the content of the posts related to low-speed downstream, the details can be seen http://home.donews.com/donews/article/1/139112.html. Which search engine the following address: http://www.google.cn/search?hl=zh-CN&source=hp&q=site% 3Aliba.com +% E5% B0% 91% E5% A6% 87 & btnG = Google +% E6% 90% 9C% E7% B4% A2 & aq = f & oq =
Analysis of such a thing happened down, probably due to two things:
1. User is issued may be unconscious of such posts, but the fence mesh is then responsible for the management oversight of escape. Are these owner focused on getting a clear economic benefits that affect their post on it?
2. Fence net may offend some users customers, they deliberately made at the forum post some low vulgar, and then take the initiative during a recent crackdown to report to the relevant authorities?
Based on the above analysis, a number of weaknesses, for the fence, the road network of the future, I really feel worried about the ah.
没有评论:
发表评论