Impact on our top five weapons - can not not read a book "Influence"

Why do we fall into the business in the arrangement of repeated daily trap?

Why do business negotiations, we will always concede defeat when the negative sign contracts?

Why some people in the face of the requirements of the power of resistance always lose?

Why do we always act in the group lost in blind obedience to the principle of loss of self?

"Influence" the book tells us the answer.

This is a very popular a few years ago the book, but has not read it recently after reading this book, really Brief Encounter. If Morning Reading this book may help themselves to avoid a lot of mistakes. Influence is in fact someone told us how to influence their own, and will we have a vague sense that some of the daily means and Methods to theoretical levels. Understand these reasons, naturally you would know how to explain and influence others, but also for their influence and temptation in the face of a clear and often more resistant to.

This book reveals a total of five weapons:

---- Given the principle of reciprocity, request ... and then request to reciprocate, eating soft in the mouth, men are led to soft.

Since the commitment and agreement ---- said, we must practice consistent before and after, to fall into their trap.

Social identity ---- blindly, that we all so dry, that I was doing.

---- Find similar preference to cotton up to you, so you naturally love each other.

---- Authority to affect your use of the authority of expert judgments and choices.

Shortage ---- Suddenly, something more to buy less, do more to prevent dry more to dry.

On the very thorough and insightful summary, both theoretical basis, there are a large variety of cases with short, after reading this book, you feel suddenly see the light, seen through a number of commercial advertising. These five weapons, in fact, is the social practice of human activities in the middle of a long-term summed up the experience and shortcuts, some fairly effective way of social activities aimed at improving the efficiency, reduce costs, the progress of the community are very useful , but some unscrupulous businessmen ingenious use of these principles, and to induce people to buy some not so good to buy or no commodity.

The end of the last paragraph of the book that said :"... However, it should be noted is that the desire to make money by practitioners should not be the reason we produce hostility, as everyone more or less have the same desire. They really the counts, the point is we can not tolerate is their method of making money a threat to the reliability of our shortcuts. We must secure the help of a shortcut and experience to deal with the dizzying array of modern life, this is not a luxury, but are a necessity. and with the accelerated pace of life, these experiences and the shortcut will become increasingly important. Therefore, when we see someone for their own self-interest and abuses of these rules should be filled with righteous indignation to fight back against them and condemnation. We hope that these rules of their own survival is reliable and effective. If, for some people sabotage, these rules have lost their effectiveness, our decision-making capacity will be reduced. we have to increase resistance to give up their right to use the shortcut, where the bet is too high. "

Yes, Let us rise up and fight those who abuse the rules. Of course, when necessary, we have the right to use what these rules.